Bridal Show as a Marketing Tool

Why bridal shows work

  1. Bridal shows provide a lot of new prospects in a short period of time.
    • Imagine how many potential new customers you can meet in one day?
  2. Bridal shows allow you to outshine the competition on the spot!
    • Exhibiting allows your prospects and customers to immediately comparison shop.
    • If you really have something of value, they'll know it right away. This helps you cut down the sales cycle and outshine the competition.
  3. Bridal shows allow more opportunities to demonstrate your products.
    • Gives your potential customer the hands on opportunities so important in the sales process.
  4. Bridal shows are great relationship builders with customers.
    • Whether the attendee is already your customer or one you would like to have as a customer, you have the opportunity to communicate with them in a non-pressured environment.
  5. Bridal shows allow you to feel the pulse of the industry.
    • You can find out what sort of products your prospects are looking for and the trends for the year? Take surveys that will help you make buying decisions. Meet other wedding related professionals and expand your networking group.
  6. Bridal shows help build staff morale.
    • When your staff has the opportunity to help your company stand out in the crowd, they feel a stronger loyalty to you. We all like to be on the winning team!
  7. Bridal shows increase your bottom line!
    • Watch your sales increase as the brides contact you during and after the show ready to purchase your product.